Annual Impact Reports
Role: Pitch Development • Creative Direction • Production • Activation Lead
Led a national creative and partnership campaign between Tribal Carnival and Lululemon for the 2023 Caribbean Carnival season. Developed the full pitch deck that secured the partnership, directed creative content, and delivered a curated experiential journey for Lululemon clientele.
Key Outcomes:
Secured $30,000+ partnership funding
Pitch deck selected over multiple competing Caribbean Carnival brands
Brown Gyal Diary (Founder & Director)
Role: Founder • Team Lead • Partnerships • Community Growth • Grants & Strategy
Brown Gyal Diary is a global platform amplifying the stories of the Indo-Caribbean community. I lead a team of five, oversee partnerships, write grants, develop programs, and manage campaigns that highlight culture, identity, and Caribbean womanhood.
Key Outcomes:
Multiple media features, including Breakfast Television Toronto
Highly engaged social platforms and community network
Rise (Toronto, ON)
Role: Marketing Lead • Campaign Strategist • Community Partnerships
Developed and executed organization-wide marketing strategies, built campaigns across Salesforce and Mailchimp, strengthened partnerships nationwide, and positioned the brand as a leader in wellness, entrepreneurship, and mental health.
Key Outcomes:
Annual marketing strategy built from the ground up
Streamlined intake systems + cross-platform communication
Managed paid advertising across major program cycles
Strengthened national partnerships and community reach
BGC East Scarborough
Role: Communications Coordinator • Fundraising Marketing Lead • Photographer
Lead all digital communications across five departments, develop fundraising materials, write press and media content, capture photography across programs, and support major organizational campaigns.
Key Outcomes:
Partnerships secured with Mattamy Homes, Uber, Arrow Group, and more
Full marketing + fundraising collateral created for Affordable Housing Campaign
Designed and wrote copy for the organization’snew website
Lead for all social media channels across four platforms
Press releases, media kits, and outreach planned and executed
ESG United Church
Role: Marketing & Communications Lead
Key Outcomes:
Annual marketing strategy developed and executed
Introduced communications systems for consistent organization-wide messaging
Curated annual creative themes and branded campaigns
Sketch Arts Toronto
Role: Event Support • Program Experience Enhancement
Key Outcomes:
Supported theNextUp Incubator for emerging arts entrepreneurs
Curatedpanels, workshops, and graduation events
Enhanced participant experience through event-based storytelling
Toronto Metropolitan University x Always Carnival
Role: Social Impact Project Consultant
Worked with TMU and Always Carnival to design a cultural education experience bringing Caribbean culture to the broader student body.
Key Outcomes:
Developed cultural concept + impact strategy for the project